About Procare
Delivering Integrated Healthcare Beyond Hospital Walls
Healthcare Is Changing
Healthcare is evolving beyond the traditional hospital setting. Health systems are facing increasing patient demand, workforce shortages, reimbursement pressures, and the growing need for coordinated, patient-centered care. Success depends on extending high-quality care beyond hospital walls while improving clinical outcomes, operational efficiency, and the patient experience. At the same time, many patients experience gaps in care after discharge that can lead to avoidable emergency department visits, hospital readmissions, and poorer health outcomes.
This Is Where Procare Comes In.
For more than 20 years, Procare has partnered with hospitals, health systems, and payers to deliver advanced medical transportation and innovative healthcare solutions. We don't simply transport patients—we help healthcare organizations improve patient flow, strengthen care transitions, close post-discharge care gaps, expand access to care, and deliver better outcomes across the continuum of care.
How Procare Makes a Difference
Improve Patient Flow
Supporting timely transfers, efficient discharges, and seamless transitions of care.
Extend Care Beyond Hospital Walls
Delivering Mobile Integrated Healthcare and community-based clinical services that improve access, continuity of care, and patient outcomes.
Close Post-Discharge Care Gaps
Supporting patients after discharge with timely clinical interventions that help reduce avoidable emergency department visits and hospital readmissions.
Provide Advanced Clinical Transportation
Delivering Basic Life Support (BLS), Advanced Life Support (ALS), Specialty Care Transport (SCT), Critical Care Transport (CCT), RN Transport, wheelchair, and bariatric services for patients with complex medical needs.
Support Value-Based Care
Helping healthcare organizations reduce avoidable utilization while improving quality, patient experience, and clinical outcomes.
Deliver Innovative Healthcare Solutions
Developing customized transportation and Mobile Integrated Healthcare programs that address the evolving needs of hospitals, health systems, and the communities they serve.
Debbie Ailiff, JD/MBA Founder
Debbie Ailiff is the Founder of Procare Integrated Health and Transport. A licensed attorney in Maryland and the District of Columbia since 1996, she has leveraged her legal and business expertise to build one of the Mid-Atlantic's most innovative healthcare platforms. Since founding Procare in 2005 alongside her husband, Cameron, Debbie has led the company's strategic vision, pioneering new models of care that strengthen hospital partnerships, improve patient outcomes, and expand access to healthcare beyond hospital walls.
LEADERSHIP HIGHLIGHTS
- Founded Maryland's first private commercial Mobile Integrated Healthcare program, expanding care beyond traditional EMS services
- Provides strategic leadership that has established Procare as a trusted healthcare partner throughout Maryland, Washington, D.C., and Virginia
- Named EY Entrepreneur Of The Year® Mid-Atlantic (2025) in recognition of entrepreneurial leadership and innovation
- Led Procare's growth to five-time Inc. 5000 recognition as one of America's fastest-growing private companies
- Combines legal, business, and healthcare expertise to advance innovation, governance, and long-term organizational growth
- Recognized for advancing innovative healthcare delivery models that improve patient access while supporting hospital and health system objectives.
Mark Buchholtz Chief Executive Officer (CEO)
Mark Buchholtz is the Chief Executive Officer of Procare Integrated Health and Transport, bringing more than 30 years of leadership experience in the commercial ambulance industry. A Maryland EMT by training, Mark has led complex EMS operations throughout the Mid-Atlantic, overseeing large-scale ambulance systems, workforce development, and strategic growth. His leadership has helped position Procare as a trusted healthcare partner recognized for safety, clinical excellence, operational reliability, and innovative care delivery.
Building a Leading Healthcare Organization
Mark and his team of industry experts and caregivers have built Procare into the leading interfacility transportation and Mobile Integrated Healthcare company in the MidAtlantic.
Leadership Strengths
- Fosters a culture where safety, quality, compliance, and teamwork guide every operational decision
- Builds high-performing leadership teams focused on accountability, collaboration, and continuous improvement
- Aligns operational strategy with the needs of hospital partners to deliver consistent, reliable service
- Drives organizational growth while maintaining a strong commitment to clinical quality and regulatory compliance
- Champions employee engagement and leadership development, recognizing that exceptional patient care begins with exceptional teams
- Leads with transparency, integrity, and a long-term commitment to innovation and operational excellence
Charles Boone Director of Administrative Services
Charles Boone brings more than 30 years of EMS leadership experience to Procare Integrated Health and Transport. A Paramedic and U.S. Army Flight Medic who served during Operation Desert Shield/Storm, Charles has led both 911 and interfacility EMS organizations throughout his career. As Director of Administrative Services, he provides executive oversight of administrative operations, government contract compliance, workforce support, and corporate services, helping ensure Procare delivers safe, compliant, and reliable service to its healthcare partners.
Leadership Focus
ADMINISTRATIVE LEADERSHIP & CORPORATE COMPLIANCE
- Provides executive oversight of government contract compliance, ensuring regulatory requirements and contractual obligations are consistently achieved
- Partners closely with operational leadership to support workforce planning, staffing strategies, and exceptional client satisfaction
- Leads administrative services that strengthen organizational performance, accountability, and operational efficiency
- Oversees Human Resources, Training, and Corporate Compliance programs that support a highly qualified and engaged workforce
- Contributes to Procare's Quality Assurance program, advancing a culture of patient safety, continuous improvement, and regulatory excellence
- Brings extensive executive leadership experience in both 911 and interfacility EMS systems, supporting Procare's continued growth and operational success
Nicole Cerami Director of Hiring & Retention
Nicole Cerami leads Procare's talent acquisition and employee retention strategies, overseeing the recruitment, onboarding, and engagement of the organization's growing workforce. Since joining Procare in 2014, she has advanced from Communications Center operations into executive leadership, where she partners with operational leadership to attract, develop, and retain high-performing healthcare professionals. Nicole is instrumental in fostering a workplace culture that values teamwork, professional growth, and employee engagement, recognizing that exceptional patient care begins with exceptional people.
Leadership Focus
TALENT ACQUISITION & WORKFORCE ENGAGEMENT
- Leads Procare's recruitment and retention strategy, building a highly qualified workforce that supports continued organizational growth
- Partners with operational leadership to develop staffing strategies that ensure reliable service and exceptional support for healthcare partners
- Oversees onboarding and employee engagement initiatives that promote long-term retention, professional development, and organizational success
- Strengthens Procare's culture by fostering collaboration, recognition, and a workplace where employees feel valued and supported
- Supports Human Resources programs, employee benefits administration, and workforce technology that enhance the employee experience
- Champions a people-first culture that reflects Procare's commitment to teamwork, professionalism, accountability, and service excellence
Justin Gebhardt-Kram Director of Clinical Management & Quality Assurance
Justin Gebhardt-Kram leads Procare's clinical management and quality assurance programs, bringing more than two decades of EMS leadership experience across diverse 911, critical care, and interfacility healthcare systems. He is responsible for advancing clinical excellence throughout the organization by strengthening quality improvement initiatives, supporting regulatory compliance, and ensuring Procare's clinicians consistently deliver safe, evidence-based patient care. Justin partners closely with operational leadership, medical direction, and frontline providers to foster a culture of accountability, education, and continuous clinical improvement.
Leadership Focus
CLINICAL QUALITY, SAFETY & COMPLIANCE
- Leads Procare's clinical quality management program, driving continuous improvement through data analysis, performance monitoring, and evidence-based practice
- Ensures compliance with state and federal regulations, accreditation standards, clinical protocols, and organizational policies
- Partners with Procare's Medical Director and operational leadership to strengthen clinical governance and patient safety initiatives
- Provides clinical oversight, mentoring, and education that supports professional development and empowers clinicians to deliver exceptional patient care
- Oversees quality assurance investigations, clinical performance reviews, and corrective action initiatives that reinforce accountability and continuous learning
- Works collaboratively across all departments to promote a culture where patient safety, clinical excellence, quality improvement, and regulatory compliance remain organizational priorities
Carole Hooff Director of Operations
Carole Hooff is the Director of Operations for Procare Integrated Health and Transport and a Nationally Registered Paramedic with more than 15 years of EMS experience. Beginning her career as a volunteer firefighter and EMT, Carole has advanced through progressively senior operational and clinical leadership roles within Procare. She oversees operations for Maryland, Virginia, and the District, helping ensure the organization delivers safe, high-quality, and reliable care while fostering a culture of teamwork, accountability, and continuous improvement.
Leadership Focus
OPERATIONAL & CLINICAL LEADERSHIP
- Provides operational leadership across multiple service lines, ensuring safe, reliable, and patient-centered care
- Leads Mobile Integrated Healthcare initiatives that improve care coordination and support hospital partners beyond traditional EMS
- Champions clinical quality, regulatory compliance, and continuous performance improvement throughout the organization
- Develops and mentors frontline leaders, fostering a culture of teamwork, accountability, and professional growth
- Partners with communications center, field operations, and clinical teams to optimize service delivery and operational excellence
- Drives training and workforce development to ensure employees are equipped to deliver exceptional patient care
Dr. Thom Mayer, MD, FACEP Vice Chair and Operating Member
Dr. Thom Mayer, M.D., FACEP, FAAP, is a nationally recognized leader in emergency medicine, sports medicine, and healthcare leadership. He has served as Medical Director for the NFL Players Association since being appointed at the request of Gene Upshaw following the death of Korey Stringer, pioneering health and safety protocols now used to protect NFL athletes across heat illness, traumatic brain injury, and cardiovascular risk. A New York Times bestselling author and Thinkers50-ranked executive coach, Dr. Mayer brings decades of crisis leadership and emergency medicine expertise to his role on Procare's board.
Accomplishments
- Medical Director, NFL Players Association
- New York Times bestselling author and Thinkers50 #1 Executive Coach
- Authored over 90 articles, 100 book chapters, and edited 15 textbooks
- Clinical Professor of Emergency Medicine at George Washington University; Senior Lecturing Fellow at Duke University
- Served as Command Physician at the Pentagon Rescue/Recovery Operation on 9/11
- Recipient of ACEP's James D. Mills Outstanding Contribution to Emergency Medicine Award (2018), the college's highest honor
- Nominated to the Pro Football Hall of Fame; member of the Indiana Football Hall of Fame
- Named one of USA Today's "100 Most Important People in the NFL"
Kraig A. Melville, BMSc, MD, FACEP, FAAEM, Medical Director – Maryland, Washington, D.C. & Virginia
Dr. Kraig A. Melville serves as Medical Director for Procare Integrated Health and Transport, providing physician oversight for clinical operations throughout Maryland, Washington, D.C., and Virginia. A board-certified Emergency Medicine physician and Fellow of both the American College of Emergency Physicians and the American Academy of Emergency Medicine, Dr. Melville brings decades of experience in emergency medicine, clinical leadership, and healthcare quality. Through his physician leadership, he helps ensure Procare consistently delivers safe, evidence-based, and high-quality patient care while supporting innovation, regulatory compliance, and clinical excellence across the organization.
Leadership Focus
PHYSICIAN LEADERSHIP & CLINICAL GOVERNANCE
- Provides physician oversight for Procare's clinical operations throughout Maryland, Washington, D.C., and Virginia, ensuring the highest standards of patient care
- Leads clinical governance by advancing patient safety, quality improvement, regulatory compliance, and evidence-based clinical practice
- Partners with executive and clinical leadership to strengthen protocols, education, and continuous performance improvement across the organization
- Provides medical oversight for advanced transport programs, including cardiac, stroke, pediatric, and other high-acuity patient populations
- Champions physician collaboration, interdisciplinary teamwork, and clinical innovation that support healthcare partners and improve patient outcomes
- Nationally recognized emergency physician whose leadership helps ensure Procare remains a trusted extension of the hospitals and health systems it serves
John Oliveira Director of Communications Center Operations
John Oliveira leads Procare's Communications Center, overseeing the organization's 24/7 dispatch operations, communications personnel, and coordination of patient transportation services. He is responsible for ensuring timely, accurate, and efficient communication between healthcare facilities, field teams, and operational leadership. Working closely with operations and clinical leadership, John helps drive exceptional customer service, operational performance, workforce development, and continuous process improvement while supporting Procare's commitment to safety, quality, compliance, and reliability.
Leadership Focus
COMMUNICATIONS LEADERSHIP & OPERATIONAL COORDINATION
- Leads Procare's 24/7 Communications Center, ensuring timely, accurate, and efficient coordination of patient transportation services
- Develops and mentors dispatchers, call takers, supervisors, and communications personnel to deliver exceptional service and operational consistency
- Partners with operational leadership to optimize resource deployment, staffing, and system performance in support of hospital partners
- Champions quality assurance, customer service, and continuous improvement initiatives that strengthen communication center performance
- Establishes operational standards that promote safety, accountability, teamwork, and regulatory compliance throughout the Communications Center
- Builds collaborative relationships with healthcare facilities and internal departments to ensure responsive communication and an exceptional client experience
William R. Rogers Senior Director of Operations
William Rogers is the Senior Director of Operations for Procare Integrated Health and Transport, bringing more than 25 years of leadership experience in the commercial ambulance industry. Since joining Procare in 2010, he has played a key role in strengthening operational performance, advancing quality initiatives, and supporting the company's continued growth. His extensive field and leadership experience helps ensure Procare consistently delivers safe, dependable, and high-quality service to its healthcare partners.
Leadership Focus
OPERATIONAL EXCELLENCE & COMPLIANCE
- Provides operational leadership for Procare's South Region, ensuring safe, efficient, and reliable service delivery
- Champions regulatory compliance, fleet readiness, and operational standards that support exceptional patient care
- Drives performance improvement initiatives focused on on-time performance, accountability, and customer satisfaction
- Serves on Procare's Medical Review Committee, supporting clinical quality and continuous improvement
- Oversees Exposure Control and Respiratory Protection programs to promote employee safety and regulatory compliance
- Collaborates across operations, communications, and clinical leadership to strengthen teamwork and operational excellence
Andrew Suh Chief Financial Officer
Andrew Suh serves as the Chief Financial Officer of Procare Integrated Health and Transport, overseeing the company's financial strategy, capital planning, budgeting, reporting, and long-term growth initiatives. He partners closely with the executive leadership team to strengthen financial performance, support strategic decision-making, and ensure Procare remains well positioned for continued expansion while delivering exceptional value to its healthcare partners.
Leadership Focus
- Provides strategic financial leadership that supports sustainable growth and operational excellence
- Partners with executive leadership to guide long-term planning, investment decisions, and organizational performance
- Strengthens financial governance, reporting, and accountability across the organization
- Supports scalable growth through disciplined financial management and data-driven decision making
- Builds strong relationships with banking, investment, and healthcare partners to advance Procare's strategic objectives
- Promotes a culture of integrity, collaboration, and fiscal responsibility
